Programmatic advertising systems are responsible for placing the vast majority of digital ads on the web, using sophisticated algorithms to automatically match products with potential customers. Only a handful of companies control this technology, helping sustain their monopoly over this multi-billion dollar industry. ‘The Click Trap’ reveals how this same digital advertising economy is also helping to fuel scams, dis- and mis- information and extremist hate online, making dodgy and even criminal “content creators” rich in the process Is it time to regulate online advertising?
